KatyWeb Website Optimisation Services
Optimising websites is all about making them perform efficiently. It is not to be confused with search engine optimisation, which is all about both attracting search engines and ensuring your web pages appear high in organic search results pages.
Speed is everything
Internet users get bored very quickly. If your site is slow or confusing, visitors will go somewhere else. Quickly. In a matter of seconds not minutes. So first impressions count.
Ways to optimise your site
There are many ways to improve site performance, from optimising code, individual images and files, updating old-style tabular and javascript designs to CSS, better quality coding and revised information architecture (site structure) to data compression.
It's also a great idea to review all the contents on any given page to see if they are really necessary - for example, Flash animations can be really annoying if poorly used; if your visitor has seen a splash screen once, will they really want to look at it again?
Prioritise
Optimising your website sounds a daunting proposition. But although all pages should be lean, clean and easy to use, some pages are more in need of refining than others. For example, home pages. If visitors are using your URL then this is the first page they will see. It needs to load fast so visitors see some progress. The same is true of any popular landing pages, such as those you may be using in marketing campaigns.
Contact KatyWeb for a friendly no obligation quote and speed up your site.
If you've optimised your site - great: but to find your site easily you may need to optimise for search engines too.
