KatyWeb offers a range of online marketing and advertising campaign options. Please contact us to discuss your bespoke requirements.
Some of the services we offer include:
Site Promotion Strategy
Most people know about Pay Per Click advertising, even if they have never tried it. But there are numerous other methods of promoting a website - some of them are even free if you want to have a go yourself. For example, link exchanges - where you contact another site and agree to exchange a link, sometimes a banner advert.
We can review where your website sits within your overall marketing and promotion strategy. We then report on a strategic campaign using the most appropriate online marketing methods for your site. This might include PPC, email marketing, plain old advertising, blogs, newsfeeds: whatever suits your business and your budget.
Finally, we can implement as many of those changes as you require over an agreed timescale.
Pay Per Click
Pay Per Click is where you pay another website to advertise and link to your website or more usually, specific pages on your site. A popular example of this is Google AdWords.
Once you have signed up, your adverts will appear on the other site and placement normally depends on how much you are prepared to spend. Every time a person clicks on your advert and comes to your site, you pay an agreed amount to the advert host.
PPC can mean your site appears on search engine results pages within a matter of hours not weeks.
KatyWeb can help you choose and manage your PPC campaigns, advise you on the best keywords, advert wording and copy, content of landing pages on your site, and we can monitor other bids for your keywords. We can also devise specific web pages for advertising campaigns or promotions you offer.
Affiliate Schemes
KatyWeb can advise you about the range of affiliate schemes available to place your advertising.
From the other perspective, we can also help you choose a suitable scheme if you wish to carry advertising on your website. This can be a great way to generate a small amount of income from your website for very little effort.
Contact KatyWeb for more information about affiliate schemes.
Link Building Campaigns
Links are essential to the success of most websites. Finding and getting links can be a laborious and time consuming effort. KatyWeb can seek out suitable links for your web pages based on relevancy of content. We do not recommend the use of link farms as these links may not register with search engines as valid, relevant links or bring you any genuine and targetted traffic.
Please contact us for a free link review of your site and a no-obligation consultation.
Web Copy Writing
Good Website copy, or text content, is essential. Not only will it affect your organic search engine ratings, but it will also impact on your paid-for marketing, and the way your site visitors understand and use your website. Read more about KatyWeb Copy Writing Services, from £99 per page.
